Privacy Policy

1. Information We Collect

1.1 Personal Information

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

• Identity Data includes first name, last name, username or similar identifier, title, date of birth, and gender.
• Contact Data includes billing address, delivery address, email address, and telephone numbers.
• Professional Data includes physical measurements, portfolio images, previous modeling experience, and professional skills.
• Technical Data includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
• Usage Data includes information about how you use our website, products, and services.
• Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.

1.2 Non-Personal Information

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.

2. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

• To register you as a new client or model
• To process and manage your inquiries and applications
• To manage our relationship with you, including notifying you about changes to our terms or privacy policy
• To promote your profile and secure booking opportunities (for models)
• To provide clients with appropriate model selections for their projects
• To administer and protect our business and this website, including troubleshooting, data analysis, testing, system maintenance, support, reporting, and hosting of data
• To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you
• To use data analytics to improve our website, products/services, marketing, customer relationships, and experiences
• To make suggestions and recommendations to you about services that may be of interest to you

2.1 Marketing Communications

We may use your Identity, Contact, Technical, Usage, and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which services and offers may be relevant for you.

You will receive marketing communications from us if you have requested information from us, used our services, or provided us with your details when entering a competition or registering for a promotion and, in each case, you have not opted out of receiving marketing.

3. Cookie Policy

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site.

3.1 What are cookies?

Cookies are small text files that are placed on your computer or mobile device when you browse websites. They are widely used to make websites work more efficiently and provide information to the owners of the site.

3.2 How we use cookies

We use the following types of cookies:

• Strictly Necessary Cookies: These cookies are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website.
• Analytical/Performance Cookies: These allow us to recognize and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
• Functionality Cookies: These are used to recognize you when you return to our website. This enables us to personalize our content for you and remember your preferences.
• Targeting Cookies: These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests.

3.3 Managing Cookies

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

4. Your Rights

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

• Request access to your personal data.
• Request correction of your personal data.
• Request erasure of your personal data.
• Object to processing of your personal data.
• Request restriction of processing your personal data.
• Request transfer of your personal data.
• Right to withdraw consent where we are relying on consent to process your personal data.

If you wish to exercise any of these rights, please contact us using the details provided below. You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

5. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

6. Data Retention

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect of our relationship with you.

7. International Transfers

We may share your personal data within our group of companies and with external third parties, which may involve transferring your data outside the European Economic Area (EEA) or the United Arab Emirates (UAE).

Whenever we transfer your personal data out of the EEA or UAE, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
• Where we use certain service providers, we may use specific contracts approved by the relevant authorities which give personal data the same protection it has in the EEA or UAE.

8. Contact Information

If you have any questions about this privacy policy or our privacy practices, please contact us at:

You have the right to make a complaint at any time to the relevant data protection authority. However, we would appreciate the chance to deal with your concerns before you approach the authority, so please contact us in the first instance.

9. Changes to This Privacy Policy

We may update this privacy policy from time to time. The updated version will be indicated by an updated "Last Updated" date and the updated version will be effective as soon as it is accessible. We encourage you to review this privacy policy frequently to be informed of how we are protecting your information.